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Get Your ‘Digital Shtuff’ Organised
People are always telling me that they have no time to maintain a social media presence, because finding content on a daily basis is far too much. The main reason I see people fail with...
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Handling Backlash on Social Media Channels
In our social world, where every change and update is subject to open publication and conversation through online social platforms, bad news can seem like really, really bad news. Angry protesters...
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Using a Call to Action on Social Media
Ever thought about the real point to your social media channels? If you were to measure your return on investment, how would you do that? Is there a clear ‘sales funnel’ for your fans to go from social...
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Inbound Marketing – What would Don Draper do in the 2013 advertising world?
Advertising has changed. Be the Don Draper of 2013. Social media is different from advertising. You’ve (hopefully) already heard that one. But then how is it used to promote your product? Why would a...
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Get Out of Your Blogging Rut
Stuck in a rut? One of the biggest challenges a blog faces is content curation. If you have elected to write a weekly blog post, you are now committed to having a topic each week to write about. That’s...
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How Un-Sexy Businesses Can Still Achieve Social Media Success
When you think of incredible social media campaigns, you might immediately picture bungee jumping companies, fashion labels, craft beer, and cool gadgets. You don’t necessarily think of accountants,...
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Should You Be On Every Social Media Channel?
If you are a small business, start-up, or charity, social media is a fantastic marketing platform for you. Compared to the costs (and ROI) of advertising, social media is your best bet for achieving...
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New LinkedIn Contacts
You may have recently noticed a change in the layout of your LinkedIn account. Following an announcement in April, LinkedIn has begun rolling out new LinkedIn Contacts. To see if you already have this...
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What is Content?
The ‘golden rule’ in the social media world is Content is King. That basically means that a social media platform which supplies good content will be successful. It is the simplest formula in...
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How to Write a Good Tweet
With an average of over 400 million Tweets sent each day, you can hopefully forgive your audience for not seeing every one you send out. The competition for attention on the 500 million user strong...
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#FAIL – Common Social Media Blunders to Avoid
Social media can get a little confusing. I’m going to assume that’s the reason why I see so many accounts, on every platform, committing the very worst social media faux pas. So here is my list of...
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New Google Maps and What It Means for Your Business
If you haven’t had it rolled out on your account yet, get excited and go check out new Google Maps. The new changes to the most widely-used search engine in the world are good news for local businesses...
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Your Business Needs Google+
Your business needs Google+. I’m normally slightly resentful of such magisterial statements, but if web traffic is important to your business, you need the most (only?) important search-engine in the...
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Advertising is Dead.
Consumer faith in advertising is at an all-time low – some statistics putting it as low as 12%. Word of mouth recommendations, however, are consistently above 90%. So as a marketeer you have to wonder:...
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Brand You
I read a lot (too many?) of blog posts from various subjects: social media, digital marketing, the future of the web, entrepreneurship, business, economies… etc. One theme that seems to be coming up in...
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Mind Your (Twitter) Manners
If you are using Twitter for business, you may be wondering if you are doing it right. That, or you may be sick of following others who aren’t doing it right – that is, they have poor Twitter manners....
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Impact48 Weekend with Edinburgh Cyrenians
This past weekend, I volunteered at Impact 48, a sort of hackathon weekend that brings together a team of skilled volunteers with a charity that has an opportunity or problem, with the goal to create...
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Sales with Social Media?
Sales… Salesmen… Everybody’s favourite! Either you are in sales, or you hate sales (or both, I guess). But most of us have worked in sales at one point – and then there’s the classic adage “we’re all...
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Tracking Your Digital ROI (Simply)
Anything we spend on our business, we want to know what the return on investment (ROI) is. Knowing where your sales come from, and what spending (money or time) has been beneficial helps us determine...
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The @Secret_Plumber Disaster – aka How Not To Do Social Media
In case you missed it, there was a wonderful – if not cringe-worthy – episode of entertainment on Twitter this weekend, courtesy of @Secret_Plumber (I would love to put a hyperlink there for you, but...
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